Creative Strategy
In five phases we build your TERP together. We start from scratch or strengthen the foundation that’s already there. No matter if you are a small, medium or large organisation, the approach is always tailor-made, feasible and joyful. Design Thinking is used to structure the process, using human-centered research and testing prototypes to make sure the end result is valuable.
Learn more about the five phases below.
1. Insights
In this phase we explore the world in which your brand is or will be rooted by zooming out and gathering information & inspiration. Human-centered research techniques are used to reveal unknown characteristics of your audience. What are their needs and what drives them? And what is happening in society and your market?
2. Brand core
The next step is to build the fundament of your TERP. The brand core not only drives your identity, actions and communication, but also your organisational culture and purpose. Why do you do what you do? What kind of world are you working towards and what are you doing to get there? Which values drive how you think and act?
3. Visual and verbal
identity
Once the foundation of your TERP is built, the next step is to build a beautiful home on top of it: your visual and verbal identity. Creating your visual language (logo, typography, colour, imagery, layout) and a well-fitting verbal language (tone of voice, name, payoff, messaging) is essential as this is what people see & hear and respond upon.
4. Brand interactions
A brand is as strong as the meaningful ways it is brought to life. In this phase we define the activities that take place on your TERP: your products, services, communication, people, physical presence, technology and collaborations. These are the interactions where people will discover whether you walk the walk or just talk the talk.
5. Action plan
In order to actually realise your vision, a tangible step-by-step strategic roadmap is needed. An action plan which will help you get organised and put your thoughts into action. Where are you now? Where do you want to go? Who do you need to involve and when? Which ideas should be executed first?