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    <loc>https://terpstrategy.com/work</loc>
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    <lastmod>2020-10-06</lastmod>
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  <url>
    <loc>https://terpstrategy.com/about</loc>
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    <priority>1.0</priority>
    <lastmod>2019-12-19</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1ddea86bc1842ea0dfefef/1579015860373/terp_zwartwit1.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A TERP is a human made hill that prevents people from getting wet feet. TERPstrategy helps organisations build their TERPS: long-term, social, creative strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5dfb69d1d92add1f00986d53/1576757722071/strategy.jpg</image:loc>
      <image:title>About - Creative strategy</image:title>
      <image:caption>A clear creative strategy helps you make the right decisions and helps people understand who you are. Why would people choose your organisation? What is your story and what makes it unique? Who is your audience and what do they need? And what kind of visual and verbal identity strengthens your story? Learn more about my approach &gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e204d131312f17480a54dd2/1579175234206/facilitation3.jpg</image:loc>
      <image:title>About - Facilitation &amp; workshop design</image:title>
      <image:caption>By facilitating and designing branding and ideation workshops, I guide people in a meaningful and joyful way, bundling their knowledge and ideas. How do you design a workshop which will result in innovative solutions, creative strategies and practical action points? And how do you enable genuine connection? Learn more about my approach&gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1ddf566bc1842ea0e00eae/1580225567009/teaching1.jpg</image:loc>
      <image:title>About - Teaching</image:title>
      <image:caption>I love working with the next generation of visual storytellers, teaching them in research, branding and concept development. These are some of the questions I ask: why do you want to tell this story? How is this visual language reinforcing your concept? And what makes you excited about this idea?</image:caption>
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  <url>
    <loc>https://terpstrategy.com/femketerpstra</loc>
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    <lastmod>2019-12-19</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e14489d3f8ed65e207be6c5/1578387619118/Femke_Terpstra.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co - Femke Terpstra</image:title>
      <image:caption>Educated as a behavioural scientist and designer, connecting strategy and creativity is my superpower. Like my Frisian ancestors I Iike to build TERPS. Not from clay and sand, but strategic TERPS: long-term, social, creative strategies. For current and future generations. linkedin I have a wonderful network of people who can help build your TERP. They are all genuine, joyful and communicate clearly. Depending on the phase you are in, I am happy to involve them. Meet my TERP builders below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1d7bca58335752f8380e50/1578990546816/montekonigs.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1d7bf0595ea63874dd2c73/1578990615222/thaliadejong.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1d7c53595ea63874dd2fd4/1578990704896/thimondejong.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1d7c9b4ca29a5aa4482f3a/1578990767034/DavisPino.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e1d7c86210a4e03880827af/1578990737197/LiesbethEikenaar.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e398b062b18d575fc821d0e/1580829456434/JoostRuijter.jpg</image:loc>
      <image:title>Femke Terpstra &amp; co</image:title>
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  <url>
    <loc>https://terpstrategy.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-19</lastmod>
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      <image:title>Contact - Looking forward to meet you!</image:title>
      <image:caption>Femke Terpstra femke@terpstrategy.nl +31 647520719 Nieuwendammerdijk 304 1023BT Amsterdam</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://terpstrategy.com/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-06</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5dfb447560a7a472a96c4c98/t/5e384a6c0598753c47554092/1580747518170/brandthinkingcanvas.jpg</image:loc>
      <image:title>creative strategy - Creative Strategy</image:title>
      <image:caption>In five phases we build your TERP together. We start from scratch or strengthen the foundation that’s already there. No matter if you are a small, medium or large organisation, the approach is always tailor-made, feasible and joyful. Design Thinking is used to structure the process, using human-centered research and testing prototypes to make sure the end result is valuable. Learn more about the five phases below.</image:caption>
    </image:image>
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  <url>
    <loc>https://terpstrategy.com/facilitation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-10</lastmod>
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      <image:title>Facilitation - Workshop design</image:title>
      <image:caption>Why are you bringing people together and what do you want to achieve? Together we define your intentions and desired outcomes. There is time to diverge and converge insights, ideas, solutions and action-points. And most importantly there is time for participants to connect &amp; collaborate in a genuine and joyful way.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Facilitation - Workshop facilitation</image:title>
      <image:caption>Certified by Mischief Makers in the art of facilitation &amp; learning design, I transform workshops into engaging, joyful, interactive and meaningful experiences. Using several practical tools and techniques in combination with my energetic &amp; positive personality I boost your team with creative confidence and the ability to collaborate effectively.</image:caption>
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